Project — After a series of unfortunate events led to a loss of brand equity, a leading crypto company required an urgent rebrand. Called in by their board, we were tasked with delivering a completely new identity in just 60 days, covering everything from naming and story to logo, visual identity, website, and launch plan.

Strategy & Creative — Starting from a blank slate might seem simple, but in the crypto world, nothing is. Our naming process involved evaluating thousands of coins, currencies, exchanges, service providers, and industry-related entities to identify viable candidates for board consideration. After narrowing down the options, we led a forced ranking vote during an emergency session, resulting in the birth of the Dexios brand. We quickly expanded upon the name with a brand story focused on integrity, trust, and transparency, paired with a sleek visual identity to stand out in the sector.

Results — The new brand identity was delivered in less than 40 days, exceeding the expectations of the board and investors and paving the way for launch preparations.