Project — Transform a product burdened by confusion and skepticism into a chic yet accessible nutritional staple. Our goal: clarify, beautify, and pioneer a new category.

Strategy and Creative — Chef Marco Canora and the Brodo team entrusted us with distilling their brand strategy and delivering a cohesive voice, visual identity, and key touchpoints, including packaging, collateral, and website. The brand’s look and feel combine modern design with a tactile aesthetic, reinforcing the element of craft that defines the brand.

Results — Brodo is experiencing rapid growth, winning the hearts and taste buds of foodies everywhere, while we continue as constant companions in brand development and marketing initiatives with surging success. Well + Good called Brodo “The Company that Put Bone Broth on the Map,” and The Washington Post hailed it as a “Miracle Drink.”